CCT - Cross Channel Tracking
Extended Tracking
Measure and evaluate all online media activities centrally from a single point with Cross Channel Tracking (CCT). Evaluate all the methods of your online marketing, measure the success of individual advertising channels, integrate additional data sources – and on top of that, you receive an integrated analysis of all channels.
- on-site tracking
- integration in customer action analysis
- freely definable on-site actions
Analysis
- customer journey
- customer action
- assisted sales
- “what-would-happen-if” analysis at channel level
Customized Alerts
- monitoring of various values
- clicks, impressions, events, basket values, etc.
- filter according to channel, data source, network, advertising medium
- adjustable comparison interval
Comprehensive Reports
- centralized reporting over all networks and data sources
- collect data via tracking switch or import
- extensive filter possibilities
- create and save your individual filters
- import of data from other networks and data sources
- two group levels
- group by
- day / week / month
- campaign
- website / publisher
- advertising medium
- data source
- network
- channel
- keyword
- export feature (Excel, CSV, API)
- reports received automatically by email
- export in PDF-Format, customizable to your CI