Tracking | Universal Media Solutions

Tracking

Tracking is the basis for our products Universal Media Tracking, Campaign Management and Cross Channel Tracking. Elements of tracking, e.g. the tracking switch, can also be combined with the Universal Tracking Container.


Tracking

  • tracking via your own domain possible
  • HTTP cookies
  • cookieless tracking (in HTML5-enabled browsers)
  • direct linking
  • requirements for data protection are satisfied


Tracking Switch

  • clear allocation of sales
  • define your own rules
  • prevents multiple booking of sales
  • takes into consideration all advertising channels
  • optional whitelist filter for deeplinks / landing pages, also per publisher / website


Order Management

  • centralized order management
  • supports all important networks
  • de-duplication-tools
  • fraud-detection-Tool


Comprehensive Reports

  • centralized reporting over all networks and data sources
  • collect data via tracking switch or import
  • extensive filter possibilities
  • create and save your individual filters
  • import of data from other networks and data sources
  • two group levels
  • group by
    • day / week / month
    • campaign
    • website / publisher
    • advertising medium
    • data source
    • network
    • channel
    • keyword
  • export feature (Excel, CSV, API)
  • reports received automatically by email
  • export in PDF-Format, customizable to your CI


All Touchpoints are Available for an Analysis of the Conversion Path

  • channel
  • keyword
  • campaign
  • advertising medium
  • data source
  • network
  • publisher / website


Configure the Tracking Time per Event (Lead or Sale)

  • channel
  • campaign
  • advertising medium
  • network
  • publisher / website


Control the Assignment of the Sale to a Publisher

  • channel
  • view / click
  • time until sale
  • touchpoint
  • network
  • publisher / website


Split the Attribution of a Sale Between Multiple Touchpoints

  • variable number of attributed touchpoints
  • variable attribution time span
  • commission per touchpoint
  • multiple/single attribution per publisher
  • exceptions for single channels, networks or publishers